Limit yourself to a single evening for the first build: a focused template, a concise checklist, or a minimal micro-tool using no-code. Your goal is not perfection; it is clarity about whether the core promise resonates. Share screenshots, record a two-minute walkthrough, and invite three strangers to critique. If people understand it quickly and suggest improvements, you are close. If they feel lost or indifferent, reduce scope further and sharpen the promise.
Compose a one-screen page stating the exact problem, the specific outcome, and one simple call to action. Add a short video demo if possible, then run a tiny ad or share in relevant communities. Measure email signups and replies, not vanity likes. A small but intense reaction beats lukewarm volume. Collect objections, adjust language, and clarify who it is for. Treat every question as a path to a crisper, more obvious offering.
Offer a discounted pre-order only when you have a clear delivery timeline and confidence in feasibility. Be transparent about scope, dates, and refund terms, then use revenue to prioritize essential features. This balances accountability and learning while protecting trust. If pre-sales stall, do not rationalize; shift the promise or audience. Honest signals, even when disappointing, save weeks of wasted effort and guide you toward smaller, more resonant, buyer-aligned value.